The last few weeks I’ve been horsing around with a new project which led me to write a lot of SEO tutorials, only because SEO is a requirement to survive this tangled mess we have gotten ourselves into.
The Internet is crowded and we’re all yelling to be heard but the only ones that hear us when we yell are the ones who are close; our friends. Yet, we have something to say and we want thousands to hear it, damnit!
To be heard, we pay the concierge with keywords, back links, and link wheels to get our words to the booths that sit high above the dance floor. We hope those that sit in those lofty booths will give us a nod and a mention, because one word from those dudes and people will give us a look.
We can use every trick in the book to get thousands of visitors to our blogs, but can we deliver? Seriously, the simple truth about success on the Internet, or anywhere in life, is that we must satisfy a need. We must deliver the goods or we will lose all that we spent.
What is it we must deliver? A solution. We are all marketers trying to service a niche were people are clamoring for relief from some problem. Products, ideas, knowledge, or good old fashioned entertainment, we are all selling something. If we’re good, we get repeat customers. If not, we’ll be kicked to the curb quicker than a homeless chick after a date.
That is the measure of success in life. When we advertise and try to deliver, do people come back on their own? Do they bring a friend the next time?
Sound SEO practice will deliver sheep, but good solid content will always feed them the sweetest of meals. It is a difficult juggling act, but if we take a good look at a lot of the SEO tools as not part of a separate task of blogging, but as agents of freedom, we can find that writing content is getting to be more like writing than advertising.
If you’re not familiar with some of the tools available to you in your blogs, look around, dig into them. But don’t look at them from the pure Internet geek angle, look at them with your writing heart in mind. If you can do this, you’ll get ears delivered to you AND get them to come back time and time again.
© 2009, Alex Crabtree. All rights reserved.
Tags: blog, Blogging, content, seo, writers, Writing
All absolutely true. Look at it with your writing heart. By the way, who are you calling a geek?
Yep. Need to work on my toolbox.
Now what do I do about a schizophrenic blog? Do I break it off into niche’s? SOS!!!!
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